Even if you showed me the perfect ad, I probably would not buy it. Because if I need it, I probably already bought it, and if I don't need it, I won't buy it. So there is not much money being made, ergo we get shown ads for the other type of person.
Also, I think a lot of people don't really understand how advertising works. For instance one of the most famous, and effective, ads was Apple's 1984 ad. [1] The goal of advertising isn't necessarily to make you impulsively go click 'buy now', but rather to subconsciously instill certain motivations, drives, and associations within you. That's a 60 second add, ran at Superbowl pricing levels (to say nothing of the rest of cast being directed by Ridley Scott and more), where only about 3 seconds of it has anything directly to do with what's being sold.
There's a dial between ad relevancy and ad yield. Gambling ads are probably high-yield because of high LTV, so advertisers will spend more, even if impressions don't generate many clicks.
I don't understand why people comment "I am not the target audience" so often. No, you're not, but the target audience definitely exists.
As Jeff Bezos says, "when the data and the anecdotes disagree, the anecdotes are usually right."
https://lexfridman.com/jeff-bezos-transcript/#chapter6_amazo...
Yes, ads work, maybe not in the way the advertiser thinks but they work alright.
That being said, things like Nyse Texas paint an opposite picture of the state.
That said, this means very little when a different type of gambling ("prediction markets") is somehow allowed everywhere because of the corruption of the current administration, with the son of the president being a "senior advisor" to both Kalshi and Polymarket, completely circumventing state-wide bans.
