I don't know, if I didn't know Mullvad or GrapheneOS, and saw ad on TV, I'd probably check it out.
Or an ad about an ISP with IPv6 support, at the very least it would make me check if my current ISP finally added support, and consider options otherwise.
Or one about some new colocation service that happens to open near my location, you bet I'd check out their website and maybe even pay them a visit.
(I don't watch TV, but my point stands.)