LPs. Your LPs want to hear about how you are using their capital for A.I. If A.I fails 2 years down the line you will get to hide out in the crowd. Contrarianism in an institutional setting is actually very hard to do.

1. A number of media and substack articles about a Twitter beef that becomes a submarine article for Replit, Emergent Labs, and Taskade

2. A couple executives who may have not heard about these startups (this is actually very common outside the tech IC bubble) and will now ask their tech teams to contact them to see if they fit their needs

3. LPs who invested in YC by further reshoring Garry and YC's entire investment thesis.

> it wouldn't work on you...

It doesn't matter that it doesn't work on me - everyone does this form of narrative building (that's the entire point of Strategic Comms teams) so you have to play the game because that's how a Nash Equilibrium be.

Building a zeitgeist is a core part of demand gen, and yea it is transparent and tacky, but even 1 conversion for what was basically 1 hour of drafting makes the RoI positive.

The press nearly always obliges in the first year. It works for wars and pandemics, too. In the second year the first dissenters begin to show up. We are now in past the stage of opinion reversal, where the press and the public mostly hate "AI".

This is also why it is wrong to compare "AI" to the early Internet. After the Internet bubble burst, the public still liked the Internet.