Edit: If you haven't seen it before, this https://www.dropbox.com/s/eytnivsz5ft43mh/iOS%20Simulator%20...
Still waiting for the authoritative metacritic/rotten tomatoes of the app store to develop. I'm happy to spend upwards of a thousands dollars a year on the App Store - but, other than trusting podcasts/trusted bloggers, it's pretty damn hard to find anything useful on it without wasting a lot of time and money.
It does affect a class of apps, including AppShopper (mine).
However, I will then point out that the distinction you are drawing can get somewhat vague: just because you aren't accepting money, doesn't mean users aren't now confused because they think they are using the App Store's interface; as an example, they might have expectations such as trusting the validity of the reviews and ratings being shown.
I could see it both ways - on one hand AppShopper is straight forward, isn't obviously attempting to impersonate the app store and adds value.
But I can also see how it could be read that it would be the sort of thing they're thinking of (though I've no idea why).
On the web we call unique users vanity metrics, and monthly active users the real deal. Why not the same for mobile?
Both Apple and Google are way too late on that - they're getting proactive now that the cows have escaped and burned down the barn on the way out.