Go download Talking Tom (it's "free") and see what parents complain about. Turning off purchasing doesn't stop my 2 year old from hitting one of three or four "upgrade" buttons available on screen at any given moment, bringing up a popup or opening a browser or the app store for cross promotions. I would have actually bought the damn thing because of the entertainment it provides if it weren't for refusing to support the total sleaziness of that monetization method.
It's to the point where in the AppStore I look to see if the top related purchase are some $4.99 coin pack or whatever and if so, I'm out.