TV rights is one of their main revenue sources, and it's expected to always go up, so they see "piracy" as a fundamental threat. IMO, it's a fundamental misunderstanding on their side, because people "pirating" usually don't have a choice - either there is no option for them to pay for the content (e.g. UK's 3pm blackout), or it's too expensive and/or spread out. People in the UK have to pay 3-4 different subscriptions to access all local games.
The best solution, by far, is what France's Ligue 1 just did (out of necessity though, nobody was paying them what they wanted for the rights after the previous debacles). Ligue 1+ streaming service, owned and operated by them which you can get access through a variety of different ways (regular old TV paid channel, on Amazon Prime, on DAZN, via Bein Sport), whichever suits you the best. Same acceptable price for all games.
The problem is that leagues miss out on billions of dollars of revenue when they do this AND they also have to maintain the streaming service which is way outside their technical wheelhouse.
MLS also has a pretty straightforward streaming service through AppleTV which I also enjoy.
What i find weird is that people complain (at least in the case of the MLS deal) that it's a BAD thing, that somehow having an easily accessible service that you just pay for and get access to without a contract or cable is diminishing popularity / discoverability of the product?
