TV rights is one of their main revenue sources, and it's expected to always go up, so they see "piracy" as a fundamental threat. IMO, it's a fundamental misunderstanding on their side, because people "pirating" usually don't have a choice - either there is no option for them to pay for the content (e.g. UK's 3pm blackout), or it's too expensive and/or spread out. People in the UK have to pay 3-4 different subscriptions to access all local games.
The best solution, by far, is what France's Ligue 1 just did (out of necessity though, nobody was paying them what they wanted for the rights after the previous debacles). Ligue 1+ streaming service, owned and operated by them which you can get access through a variety of different ways (regular old TV paid channel, on Amazon Prime, on DAZN, via Bein Sport), whichever suits you the best. Same acceptable price for all games.
