It is quite alright to disclose as a small business owner that things are slow or somethings are not quite going to plan. If you've got a userbase that loves your product, it is amazing what goodwill can do to help find a solution.
You guys go realize that it is ok to dissolve a company and in the case of a software company, release or open-source the code right? If the service was popular, someone will pick up the torch and carry on with it.