I've seen a few folks chime in here already that one of the reasons they work for themselves is that for them freedom is greater than money. Not everyone agrees with that but wouldn't some personal and business interactions benefit from a bit more transparency of goals or stated missions? If you want to shoot for the stars, financially speaking or regarding market coverage, then tell me. That's great and I applaud your enthusiasm. If you are happy just providing reasonable service and expect to make a reasonable return then tell me too. At least that will allow me to make a somewhat informed decision about possibly interacting with you. Don't make us guess as most people are terrible gamblers.
I'm not sure how any of this relates to wedding rings, but I assume that's not too important anyway.
The diamond ring is a silly simplistic example of where some people don't have a price. If my spouse has a 5 carat diamond band, does she subscribe to some idea that if a 6 carat diamond ring were offered by someone else then that must surely be a better opportunity and "sell out?"
Some individuals don't have have a price for some things in life.