I aggregated a bunch of GTM advice, including their rankings.
Thought it could be useful for some founders here.
Let me know if you have any feedback. Thanks!
What are your opinions on lists like this?
The font size is a bit small for people older than mid-40s.
Forget the max-width on the main container, there's a lot of text on the page, so you should use all available screen width.
I signed up for the beta, can give more feedback on that if you wish.
Fun site.
This surprises me. I get a bunch per day following the same script as the post.
* 1 email every week for 2 weeks.
* 1 email every other week for 4 weeks.
* 1 follow-up email every month for 3 months.
They never sound personal, even if they use some "Hey [name], hope [company] is doing well" script or AI to write them. It's worse when they beg "I know you're probably sick of hearing from me, but I'll give it one last try" until they follow up again (1 every other week for 4 weeks).
I'm not sure what strategy would work for me, I'm generally of the idea that if I want something I'll go look for it, and if someone pushes something to me I don't trust it.
It'd certainly be interesting to know how many people out there do reply to cold emails.
Add in the drip email technique you mention above and you will attract way more bites.
They may ignore 99% of your emails but all it takes is that one time when your dripped email is right at the top of their inbox when they wake up in the morning and are checking emails or stuck in traffic and looking at their emails on their phone and etc.
tl;dr = its a numbers game. spew shit out, get a few hits.
Rather than spray and pray, I prefer to only contact companies that have shown they have the problem my product is trying to solve at the time they have that problem (or actively looking for solutions). I send a handful of cold DMs/emails a day and aim for at least a 20% response rate.
Surely this is personality dependent, right? I detest, loathe, despise phone calls or -- the bane of my existence -- a 10 minute Zoom. I have spent my entire career becoming an expert at digesting text into something actionable, so an email (or blog post) is the perfect way to inject your value prop into my head
The actual post <https://fellowry.com/post/cm5al4dds00vzps2yuzahk8g8/don-t-wa...> also seems to imply that it's a good GTM tactic to lie about sending the email in order to gauge whether they really care about your content. This strikes me as a horrible way to start a relationship: if I ask for an email and you don't send it, expecting that you'll fish my interest out later, you have established that you don't do what you said you would and I have no reason to think your product claims are accurate, either
I think its original meaning was specifically around developing a marketing plan for a brand new product, but that meaning has been lost and I’ve now worked for several companies whose entire marketing teams are now called the “GTM team.”
