Few bad examples:
MySql home page does not explain a single thing, it only says "The world's most popular open source database". If you have never heard about it, you will have no clue what the product is or does. All it says is that it is some kind of database and that it probably is liked by people.
MongoDB home page "Build faster. Build smarter. " - yeah, no freaking clue what it is or does.
Google Cloud: "The new way to cloud starts here" ... ah, ok...
JetBrains: "IntelliJ Platform. Open Source Platform for Building IDEs and Developer Tools" - how am i supposed to understand that it actually IS an IDE? They don't tell me that.
And there are endless examples of very bad landing pages out there. So make clear and concise communication the utmost priority. When you are done, ask friends and family, someone who has no knowledge of the product/service or even better is not in tech altogether(a normie) and let them tell you what they think you are selling.
It's clear and to-the-point while still being reasonably detailed and informative. I get a clear idea of what the product is just scrolling down, reading left to right, with clear text and graphics and organization and no unnecessary distractions. It really hits that balance between "professional" and "beautiful" for me, and I don't feel either talked down to or overzealously marketed to. It's just a clear picture of what they offer, with clear pricing, all in a nice presentation.
(I'm not even a customer of theirs, since I usually join companies that have already decided on their own web office stack. But I just remember their landing page for being nice.)
See post here https://seedstage.shedtheshade.blog/news-and-trends-this-wee...
You can see for yourself: https://carrd.co/
Worry about the look and feel second, but also worry about it
Is probably the best I've seen.
