I believe the account closure was a business decision, but they definitely had no reason to be public about it. One good thing came out of the debacle, though: it put the spotlight on UK retail banking regulations and how they are allowed to treat customers in the first place.
Financial institutions don't like small-time PEPs. They don't net the banks anywhere near the money dictators and kleptocrats do, but are just as likely to engage in ongoing bribery due to their position in society.
0: Farage had apparently been very vocal about having an account with Coutts, and waving that thing around as a sign of ... something. For the bank, that was negative brand value.