Its ease of use allowed him to launch the site from his dorm room. Iirc, YouTube was also written in php (it had .php urls), before google bought it and rewrote it using python, so you could probably thank php for that site too.
Absolutely. Otherwise they wouldn’t have been able to release the actual product and keep adding features to it the way they did with Facebook. They’d spend half the time learning the “right” language & environment. That would have slowed them down to the point they wouldn’t have been able to work on the actual product as much as they did.
And feature-wise, Facebook evolved really quickly.
In any case, in the 2000s a PHP programmer/designer was analogous to a JavaScript developer today. Lots of talent out there, and it only took a few weeks of orientation and familiarizing for new hires to be productive.