But no, they didn't offer any unique products their competitors don't have.
Could you clarify? Do you mean that the accounts had a maximum amount of normal they could carry?
same great user experience can be seen on their developer api and otc user interface (otc.ftx.com).
the otc interface is somewhat comparable with b2c2 (another otc desk)
- execution speed: their small team can swiftly add new markets in their platform.
- customer support: their team can be directly contacted on social platforms. ryan salame was once assisting us on our inquiries about their developer api's back then.
- access to capital: sbf's links to alameda gave ftx a smooth runway on their launch. their team's synergy is handpicked by sbf too which let them operate autonomously and effectively.
- consistent branding: the brand is sbf is a trading nerd who did well at alameda and ftx is his new thing. that guy fucked up badly but his track record is commendable before that.
these 4 above are not technical but if you're familiar with startups, you know these 4 directly converts to sales.