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0 pointsgeomark3y ago0 comments

Once you have thousands of ad impressions with very few clicks, it takes thousands of new impressions at a very high CTR to get your overall account's CTR back to something reasonable. And now that your cost per click has skyrocketed, even if you can get a high CTR for the new impressions your cost has skyrocketed.

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WastingMyTime893y ago

That’s a sampling bias. You are confusing how your metrics are affected by the adverse event with how your metrics are now.

geomarkOP3y ago

No confusion. I've been through this with several accounts I helped manage. Once an account has a history of low CTR the CPC goes up. Starting a new campaign doesn't help; the CPC stays high until you can get the CTR back up. And that costs dearly.

But again, that was years ago. Things may have changed.

gunapologist993y ago

Unfortunately, things have not changed. You are 100% correct. If anything, things have gotten worse, because now we have even fewer options to manage accounts.

SiempreViernes3y ago

So there's no way to set over which period the metrics are calculated?

Or is it a thing where the client only cares about the default metrics calculated over the full history of an account?

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