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0 pointsSiempreViernes3y ago0 comments

So there's no way to set over which period the metrics are calculated?

Or is it a thing where the client only cares about the default metrics calculated over the full history of an account?

0 comments

It’s on Google’s end. “I have inventory (a placement) to sell to an advertiser. I can sell it to X with a CTR of (10% or 1%) and a CPC of $0.50 or to Y with a CTR of 3% and a CPC of $1.”

Whether X’s CTR is 10% (what it used to be) or 1% (what it is now) drives the decision of which ad is better to serve in that inventory slot.

j / k navigate · click thread line to collapse

0 pointsSiempreViernes3y ago0 comments

So there's no way to set over which period the metrics are calculated?

Or is it a thing where the client only cares about the default metrics calculated over the full history of an account?

0 comments

sokoloff3y ago

It’s on Google’s end. “I have inventory (a placement) to sell to an advertiser. I can sell it to X with a CTR of (10% or 1%) and a CPC of $0.50 or to Y with a CTR of 3% and a CPC of $1.”

Whether X’s CTR is 10% (what it used to be) or 1% (what it is now) drives the decision of which ad is better to serve in that inventory slot.

j / k navigate · click thread line to collapse