You have $200. How do you drive mobile app installs?

Good question, my company released a pretty specific app into the big 3 earlier this year, and have seen a whopping 10 installs. Granted, it's a pretty niche app (leadership development for corporate ethics), but I have been wondering the best way to really market this to the casual market-goer who might also fit this niche.

Direct CPI buying is the route I would go.

(iOS Dev) What is your revenue model? Ads? Price? DLC? It makes a difference. As well as the market.

In general though, I have found that the best use of your time and money is making a good demonstration video on YouTube (which improves all of your future posts/messages you distribute anywhere), and a PRMac release ($20).

I'm not endorsing PRMac, but I have had great success with it, and in the long run it helps your search rankings.