By any yardstick, a price/sales ratio of 72 is ludicrous. It's the kind of thing that can only happen within the safety of a financial bubble.
Definitely a crazy multiplier, but not the craziest on the market given other parameters.
I hope they succeed, but if they don't - I hope people realize the value of the ad revenue model.
If not 72, what revenue multiples are more appropriate as per the yardsticks you are familiar with?
Seems incredibly risky and not strong enough to weather any economic downturn.
Are companies just copying the Facebook mantra from 2005ish? Didn't FB become immediately profitable once they started selling ads? That was pre ipo.
Hopefully with the end of the easy money era this ridiculous business model dies out for good.
You could have real estate in the heart of Manhattan that you make $0 on, but that doesn't make it worthless because of the potential of that real estate.
We know highly trafficked websites (and apps) can make billions selling ads. My guess is that investors saw value in the virtual real estate of Substack so that $650m might not be as unreasonable as it seems on the surface.
Valuations are based on future performance, not current performance. If they're going to do $100m in revenue this year then the valuation is perfectly reasonable.
But I'm just guessing. It might be as unreasonable as you suggest. I'm just saying there can be cases when that kind of valuation would make sense if the potential for higher future revenues / earnings exist.
In the public markets, maybe. In the VC markets, valuation is more linked to how much VCs like 'the idea' as opposed to whether they think it could succeed .
What next the same introduction to every startup pitch deck ever - “if we capture $smallPortion of $hugeMarket we can be worth trillions”!
Same way that WeWork was 'valued' at $50bn, before they revealed their full financials to the public. Then the IPO collapsed; the company was worth $10bn tops, and most of that is in assets they purchased during Softbank's dalliance with Adam Neumann.
The same Adam Neumann that Substack investors A16Z have given $70m to to develop a carbon credits trading blockchain. I shit you not.
Managing the reliable sending of millions of subscriber emails is expensive.
Real writers have day jobs.
Actually now that I think of it, zero of the people whose writing I would pay for are "writers" by trade, which is part of the dullness problem of consumer media.
True, there are actually some real writers worth reading on substack, but imo, not enough of them, and even less of them that I would be willing to pay to read - heck, I won't even pay to read a newspaper online anywhere as you can get it almost all for free someplace else with a few clicks.
Seems like an attempt to monetize free blogs, problem is, there are still plenty of other free blogs to read - they haven't gone away.
It would help writers and readers if Substack bundled groups of writers together, perhaps by genre/type/subject like a magazine, and for the current cost of one subscription newsletter have 5 newsletters that the subscriber/paying customer can choose to assemble to create their personal "magazine." This would allow the reader to financially support more writers/artists, which would allow more of them to continue publishing their work and grow.
Alternatively, if I care what you have to say, you're probably not a professional writer. Maybe there's a better way to do it than we've seen so far, but I have yet to watch someone go that route without overhyping every little thing, stretching the truth, and then outright making stuff up.
For me email is a big ball of stress, there is always a huge amount of spam to delete, even if I keep up on unsubscribing from lists and blocking addresses that send me spam.
When I am reading email I am generally trying to get some specific task done and having email newsletters get in the way means I'm going to skip over the newsletters and never read them.
What the world needs is an RSS reader which is like that Talking Heads song Psycho Killer: "See something once, why see it again?"
One of the big advantage of the mail-style presentation is the client indexes the content and gives you full-text search of the stories you've read. Once you get used to that it's hard to go back.
Their target consumer (affluent/intellectual enough to pay for access to ideas) has access to a far wider variety of arguably better content if they're willing to build up a set of RSS feeds.
Maybe there's room to build a company on top of the RSS ecosystem, but it's difficult when free, feature-rich, and high quality alternatives exist.
FWIW, it does seem like Substack is trying to attack this space: https://on.substack.com/p/new-reader-homepage.
However, as a publisher/bundler of paid RSS feeds, they have a big conflict of interest in offering an RSS reader. Like Spotify and their "exclusive" podcasts, they have an incentive to push bland content and obscure the rich niches that make the RSS ecosystem actually-valuable.
"awesome rss feeds site:github.com"
But you can start with any publications you already subscribe to (newspapers, magazines, etc).
See if any people you respect write blogs, follow those links and see if those people write blogs, etc.
Some stories are still behind paywalls (e.g. The Local in Munich), but you can at least read the headlines.
What a great quote!
Substack’s chief executive, Chris Best, told employees that the cuts affected staff members responsible for human resources and writer support functions, among others, according to a person familiar with the discussion.
Mr. Best told employees on Wednesday that Substack had decided to cut jobs so it could fund its operations from its own revenue without raising additional financing in a difficult market, according to the person with knowledge of the discussion."
So to be fair to Substack, while their valuation is crazy it's not like they are burning through VC money with wild abandon. Nice to see some restraint instead of a CEO feeding delusional hype.
FWIW I agree with a different comment on this thread that Substack gets disproportionate attention in traditional media because its business model is a financial threat.
[0] https://www.nytimes.com/live/2021/04/30/business/stock-marke...
Let's rephrase that to 14% to sound more impactful
[1]https://www.oecd.org/economy/united-states-economic-snapshot...
People are having to tighten budgets and cut gym memberships, newspapers, Netflix and Spotify subscriptions. Substack isn't even in the mix there.
Substack faces a lot of possible problems, imho: does not scale that well, limited audience size, writer burnout https://greyenlightenment.com/2022/06/22/substack-worth-1-bi...
I think what substack needs is better content/writer discovery. There seems to be no good way to find related substack blogs adjacent to the ones I already follow. Medium .com at least got that part right. I can go to the home page of Medium and find huge assortment of articles that interest me. That's not the same with Substack.
Also, the the pop-up prompt to subscribe on mobile is annoying and does not go away. It should be disabled via cookies if you decline to subscribe.
Don't cross the streams. Not on Substack itself, anyway. The recommendations can happen via other websites like Hacker News and the occasional author link.
Unfortunately, Substack wants to do an internal reference or "recommendation" system that basically mimics a closed clique. Those that know other writers may get a friend to "recommend" their newsletter, but it will very likely not be anything that the readers of this friend are interested in since the recommendation may have nothing to do with the content, or the merits of the recommended writer, it's just who they know.
I think people are interested in the content, in a subject, or a genre/type of writing, like humor, advice, reviews, etc. They may want to spend more time with a subject rather than being given irrelevant recommendations based on who the writer reads.
One newsletter I'm subscribed to recently switched from Substack to Ghost, and as a reader it was completely seamless and I might not have noticed if they hadn't mentioned it. They were able to transfer all their paid subscribers and article archive, so it doesn't seem like these services have any real moat.
My guess is the conversion numbers on that are terrible.
1. https://medium.com/pragmatic-programmers/directory-of-pragma...
[1] https://www.bloomberg.com/news/articles/2022-06-23/the-behin...
"Why the f* didn't anyone tell me I could take less?"
I keep waiting for someone at Substack to start an aggregate of a whole bunch of wankers (some of whom are good), with consistent editing, advertising, and publish dates. Sell it at one reasonable price.
They could call it, I don't know... A "magazine" [tm]
I recently cancelled my NYT subscription, but I would happily pay a one-time fee for a nicely packaged, printed copy of their journalistic scoops. I think their last big one was about the impact of drone bombings in civilian areas in Afghanistan and Pakistan. That's an important piece of research that deserves a permanent home.
No such option exists. And unfortunately, I'm not going to pay $20/mo CAD for what appears to be 50% opinion columnists, often writing columns about the same thing week after week.
If you're comparing substack with a non-marketplace business, you probably want to compare gross profit between the two, or compare substack's GMV with the other company's revenue.
Also consider growth expectations.
Cost of goods sold is always deducted before reporting revenue, otherwise companies like Uber, Lyft, Doordash, Amazon, Stripe, Square that pass through most of their receipts would all seem 10-100x bigger than they actually are.
According to whom?
Did you mean "Gross income", not "revenue" ?
https://www.investopedia.com/terms/c/cogs.asp
> COGS is deducted from revenues (sales) in order to calculate gross profit and gross margin. Higher COGS results in lower margins.
> Amazon
https://www.wsj.com/market-data/quotes/AMZN/financials/annua...
In $Billons:
Sales/Revenue +469 Top line
COGS incl. D&A -272 Reductions
Gross Income =197
SG&A Expense -172
(leading to $25-$50B bottom line income depending on which reductions you care about)Retail tends to have large revenues and tiny margins. I can say Amazon retail should be worth more based on their revenue, but when their margins are 0 or negative, that would be dumb
That isn't what I read. Their big payments (which weren't structured as advances but as guarantees for which writers had to forgo X months of subscription revenue) to big name writers ended up being lower than the standard author cut of the subscriptions those writers generated. So much so that this might account for a significant part of the $9MM.
https://www.nytimes.com/2021/04/11/business/media/substack-n...
This writer had 18k subs at $50/yr ($90k/yr revenue, of which Substack would take 10%) but was paid $430k for 2 years. Maybe they grow their reader base to close some of that gap but it's still a loss leader to build reputation. It's possible some other writers took less favorable deals but I haven't seen the details.
[0] https://on.substack.com/p/substacks-view-of-content-moderati...
I suspect Substack writers are hoping to get elevated to the 'paid writer' status that big names like Andrew Sullivan have. That's the only network effect I can think of with their product.
What's their to scale ? It feels like a really over engineered solution to a basic problem.
It's as if you need to hire to prove growth, even if people aren't doing much
It's like Walmart calling themselves "Efficient Logistics", or Microsoft calling themselves "StableABI"