> [...M]any of the writers who took advances now regret doing so: They would have made more money by simply collecting subscription revenue, and paying Substack 10 percent, [rather] than making the more complex deals with money up front.

> The former Vox writer Matthew Yglesias calculated that taking the advance wound up costing him nearly $400,000 in subscription revenue paid to Substack. The writer Roxane Gay told me she earned back her advance within two months of starting The Audacity ($60 a year) with an audience of 36,000, about 20 percent of them paying.

Your article was a reference for what I said, and I remember running into a few others.