If I was already a billionaire, I would pay up to 500 million dollars. At 500 million dollars it's a EV neutral move, but there is also entertainment value, because I get to see if I win or lose. If it's less than 500 million dollars, it's a EV positive move, so I'll happily take it.
Since I'm not a billionaire, I would put up as much as I could comfortably lose, and still meet all of my existing financial obligations.
EDIT -- Instead of paying 500 million, I would pay up to 1 billion dollars, because paying 1 billion for a 50/50 chance to win 1 billion is an EV neutral move.