Mcdonalds for example pulled out. Russia has suggested that it may break "trademarks" to continue to operate McDonalds independently and keep (innocent) people employed.
The delusion of many westerners is the idea that Putin is at odds with Russia as a whole and that Putin or Russia can be "canceled."
Russia is not Libya or Iraq. It is practically a third or a quarter of Eurasia with a continent's worth of natural resources.
If Russia wants to practice autarky (economic self-reliance) it can do that far better than most countries on Earth.
Second the idea that "Putin" is at odds with Russia. According to polls Putin has somewhere around 70% approval.
Most of those opposed Putin are even more against western neoliberalism than Putin.
Up until a few weeks ago he was always respected as much as possible in spite of his shortcomings.
He was right up there with any of the previous Russian or Soviet leaders who shrewdly managed to avoid anything like a mobilization of armies to invade a neighboring country the least bit reminiscent of WWII.
Now even if Ukraine is completely conquered and regardless of what becomes of Zelinskyy, there will always be some leader of Ukraininan descent who is more respectable than Putin.
Forever.
This is at best virtue signalling, by companies that kowtow to the communist government of China that is conducting ethnic cleansing in Tibet and East Turkistan.
Speaking of twisting and contorting definitions. Cancel culture has never caused anyone, anywhere, ever, to go hungry because of "wrongthink."
