And such practices, based on personalized profiles, should most likely be illegal. (Various other practices like these have been made illegal as well)

Personally, I don't care that they're doing this (to me). I care more that they shouldn't be able to legally do it.

And also, as other people have said: it's ads that are the problem. Not personalized ads. Ads in general. They're ugly, bad, awful, battery-sucking, headache-inducing, loud, autoplaying, CPU-hungry, slow, very bad no good.

Seriously.

Ok, what more can they do with it? Is that the worst scenario? Inequal pricing? Not really a _new_ ideea, and I doubt that make a large enough impact to make me care.