> Insurance rates are being increased based on these profiles
Let's be honest here, rich people get better insurance rates. Not because of some nefarious scheme to impoverish the poor, but because they claim less (which is the primary driver of insurance cost).
Additionally, many (if not all) insurance companies use things like your home address as a factor in pricing, which again benefits people living in rich(er) areas.
Firstly, I don't think that your web data would be particularly predictive for insurance, without substantial modelling/dimensionality reduction and secondly, such modelling/DR is gonna be a very difficult sell to regulators, who typically demand a fully explained model for premium calculation.
Secondly, much of this is illegal in the EU, you should probably elect representatives who'll ban this for you.