I can hazard an informed guess as to why that is -- they built .com as an independent company, in order to get it off the ground faster and with less interference from the brick and mortar side.
End result: quick iteration, but now two completely separate supply chains. You'd be amazing how complicated warehousing, inventory, shipping, etc. get when you've got 2 SKUs for every item + a bunch of hacks to duct tape everything together.
And it's not trivial to reconverged them, when you're as optimized as Walmart logistics is.