iPhone is always with me, a computer less so. If I’m scanning an item’s barcode to source or add to cart, need a camera on the phone. If I’m looking in aisles for a part, need the phone for aisle and bin #. I remember something while I’m spending time out with the family or running errands? Mobile app. “Mobile first lifestyle.”

I use the app over the mobile website because its data requirements are lower and my reception is poor in-store.