The poop-testing startup was outright defrauding its customers and their insurance companies. This is qualitatively and legally different from price gouging/discrimination/inflation for bona fide medical services.
The argument is akin to saying "what about the Sackler family" in response to a criticism of Theranos, as though that somehow vindicates Theranos.
At best, you're suggesting the "everyone's doing it" defense applies in this case. If a cop won't let you out of a speeding ticket because others, too, were speeding, then why should we let the poop-testing startup off the hook because other crimes have also been committed in the same broken system?
