I think the idea is that if enough of us push back, then people will stop using that term. After all, "the industry" is made up of people whose minds we can attempt to change.

If only somebody would come up with a Common Interface for application Gateways that would let the webserver dynamically select based on URL routing which executable to provision temporarily to generate that page.

<something>“less” has been in use for a long time and typically means a paradigm shift in how the <something> is performed. Horseless carriages still had means of locomotion; driverless cars will still have a means of effecting driver functions; eggless recipes typically have some other substance to perform the job of eggs. In my mind <something>”less” is not as objectionable as <something>”-free” like “sugar-free” which isn’t to say that something isn’t sweet, but that the sweetening comes from something else.