And this is how the English language has become what it is. If someone politely points out that the use of a word is incorrect, instead of thanking and correcting themselves, people just shrug and say: "it is what it is" and continue to spread the incorrect usage. I even wonder why bother with grammar in a language like this.

It's jargon used by part of the industry. It's not like the usual irregularities of natural language. There's no need to encourage its wider adoption.

> The english language has a bazillion "wrong" constructions.

Sometimes I complain about some of those too.

Personally, I'm looking forward to the next loop around, when the concept is rediscovered again. It will need a new name. Unfortunately, that's probably going to be 20 or 30 years.