Background: I noticed that my better half spent a lot of time searching for the same thing (at the time it was maternity dresses) across a whole load of women's fashion stores online. So I built her a site that lets her search some of the top stores from one site.
I have an idea for a few social elements that I want to add to try and make more of a community.
I'm coming at this from a marketing point of view but the site feels very generic — more discount bin than "high street". Why not go back to your original concept and create an aggregator that's just focused on maternity (which is a valuable SEO play)? Also I'd design several looks and do some A/B testing (including selection of clothing for the front page which is critical).
I'd figure out how to make it look higher end. It's nice, but it feels like a low-end site, imo. See http://www.saksfifthavenue.com for how a high end clothing store looks. Good luck!
Especially since you mention crawling stores, would be interesting to know how the color-matching works. I'd think the metadata is not very consistent.
