As a fitness tracker I'd say it's superior to the apple watch.
But to me, while a fitness-focused watch does signal sportiness etc, which are great qualities, so does a heartrate strap or sweat band. You wouldn't wear it in the office, at a dinner, or at a party. Of course those are some extreme examples that aren't 1:1 comparable with a garmin. But the general principle to me is the same, to me a garmin 945 looks great on people doing sports, and out-of-place on people not wearing sports clothes.
I think this looks really classy for example, and could easily be worn on something casual (that's not sport clothes) or formal, without looking out of place: https://media.karousell.com/media/photos/products/2019/04/15...
The way that the watch is mostly screen and that screen can show a style compatible with any situation, with swappable bands, is a lot more stylish and versatile than something bulky, with a very large bezel, limited watch face choices, a dim low-resolution screen, often not always-on etc. (not sure 'bout the 945 on all of these btw, just my general impression).
The Apple Watch is much more versatile and general purpose. Having access to Siri on my wrist has been pretty helpful, paired with AirPods and I can navigate most of life without my phone.
We’re quite habituated to charging our phones every night. Doing the same with your watch (especially if you purchase a stand for it), is a very low friction habit to follow.
What is BT?