But to me, while a fitness-focused watch does signal sportiness etc, which are great qualities, so does a heartrate strap or sweat band. You wouldn't wear it in the office, at a dinner, or at a party. Of course those are some extreme examples that aren't 1:1 comparable with a garmin. But the general principle to me is the same, to me a garmin 945 looks great on people doing sports, and out-of-place on people not wearing sports clothes.
I think this looks really classy for example, and could easily be worn on something casual (that's not sport clothes) or formal, without looking out of place: https://media.karousell.com/media/photos/products/2019/04/15...
The way that the watch is mostly screen and that screen can show a style compatible with any situation, with swappable bands, is a lot more stylish and versatile than something bulky, with a very large bezel, limited watch face choices, a dim low-resolution screen, often not always-on etc. (not sure 'bout the 945 on all of these btw, just my general impression).