The idea was that the data one could gather from sites (and eventually news articles, products and companies) would be able to help businesses with their brands (competitor analysis et al). The whole "data driven brands stand out", that was trying to signal to a certain type of business (ones that use analytics or other data sources to guide their business decisions) that this could be a useful tool for them.
I'm probably too emotionally and financially invested in the name to change it but yeah, I'll likely refactor the content to push the structured data angle harder (maybe bring a copy of the use cases information to the homepage) and just deal with the name not lining up to the product.
Happy to try and explain any of the jargon if you'd like.
Nice writeup! I'm sure this has happened to many of us haha. Glad you kept going and launched your app!
1. what this is
2. why I would use it
sorry!
You’re blog post was 1000% better than the landing page, because it was real. Stick to that voice. Replace the stock images and marketing-speak with halt-and-catch-fire design/quotes, code snippets and sample output.
Don’t try to get customers. Get early adopters who share the vision and want to come along for the ride as you experiment and push the envelope. If you’re vision is clear and speaks to a real pain (getting structured data from the web is a pita) there will be early adopters willing to pay. Those same people are your best market and will make great future employees.
- using those free purple illustrations that are everywhere on the web gives off an air of laziness and cheapness
- ditto for the Unsplash photo that has nothing to do with your value proposition
- price your product in USD or auto-convert. Linking to a conversion page is friction. Are you saving me time or wasting it?
- don't say 'mistakes may happen' or you don't have good support. Act like a pro, you're trying to sell here
- show don't tell. Too much text. Show me a table of structured data without me having to click a button
As this is your first product this can be forgiven but if you want sales consider some of the above and maybe hang out on the homepages of some of the most successful SaaS businesses to see how they do it.
a) What is the goal? b) What is the problem relative to the goal? c) What is the solution that will help to reach the goal? d) Who would use it (whatever it is), how and why?
I tried Amazon.de but it seems to block (503 HTTP) the requests already.
I think a good side project for OP would be writing books (not a slight).
