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culture- a bit informal, and yet hyper-productive; personal, and yet respectful; transparent and quite flat and approachableThis is a very rosy view of startup culture. I've rarely encountered a culture like this in 20 years of building and consulting for startups.
In fact, startups are often the least transparent organizations because they have no legal obligation to publish financial information.
> What I don't get it is that why would startups with <10-15 employees and over years in operation would want to behave like a BIG company. I have encountered startups where there would be management, useless meeting, artificial hierarchy, etc.
This happens for lots of reasons. Here are a few:
(0. Many of these things -- management, meetings, hierarchies -- are not categorically useless. They're tools that can be misused.)
1. People with big-company backgrounds join the team and reproduce what they find familiar.
2. Structure, predictability, and repeatability become increasingly important as a startup scales. People address this by defining processes, which may be inefficient (or may not -- it depends on how good the managers are).
3. When managers don't know how to solve a problem, they look at how other companies solved it. Sometimes they get it wrong. Agile is a great example: at one point, it helped a few companies, and then everyone adopted it without understanding how/why to adapt it to their own purposes. This resulted in lots of waste and a backlash against Agile.
4. Investors sometimes become armchair managers and will push startup leadership to build these processes.
5. Employees demand them. A lot of people do not enjoy flat hierarchies, 100% autonomous (meeting-less) work, or having no title. Titles in particular can be as valuable to people as a big raise in salary.