I can relate to your point of view, which is why I don't work for "the tech industry", but instead have my own SaaS. This lets me stay close to tech (I
love programming in Clojure and ClojureScript!), do what I enjoy, and not have my soul sucked out by evilness and stupidity of today's adtech world.
I have a product which solves a real problem and I'm getting paid by customers who appreciate that their workflow is somewhat easier with my tool. No tricks there.
So, you do have a choice. I'm not saying it's easy or quick, but the choice is there.