he also previously posted the 2 commandments of naming:
http://www.tinygigantic.com/2011/02/18/the-top-two-immutable...
1. this isnt about you (or your wife. or your friend who’s in marketing who really loves web 2.0 spellings. it's about strategy)
2. everything dies in legal (so look for a bunch of names that are good enough)
