This is not a case of toilet paper suddenly costing more to produce. The price gouging law is not bringing toilet paper to levels where the producer of the product is taking some kind of operating loss or even reduction in profit of any kind. This is a case of consumers attempting to create small niches of artificial scarcity so that they can profit.
The free market arguments being made here are baffling, and willfully ignoring the aforementioned truths of this specific set of circumstances that have driven these specific laws. Have we lost all sense of humanity for the sake of our ideology?
We would be doing our entire society a severe disservice if our solution to this problem is simply "create so much toilet paper that people can't hoard it." The fuck are we going to do with that much toilet paper.
A good example of this is in a related thread: https://news.ycombinator.com/item?id=22576225
The article describes how a couple of guys drove from store to store all across their state, buying up all of the antiseptic supplies in stock, and then trying to resell them online for as much money as they could possibly get.
https://abc14news.com/2020/03/14/canadian-couple-make-more-t...
People hoarding aren't trying to create artificial scarcity. They are buying because they anticipate scarcity, and want to either (i) be prepared, or (ii) profit from resale.
Hoarding has caused shortages which, in turn, justify the original hoarding. This is a sad situation, but capping prices isn't a solution. If anything, I would expect higher prices would discourage hoarding, resulting in a more even allocation of TP/whatever between people.
https://www.nytimes.com/2020/03/14/technology/coronavirus-pu...
> On March 1, the day after the first coronavirus death in the United States was announced, brothers Matt and Noah Colvin set out in a silver S.U.V. to pick up some hand sanitizer. Driving around Chattanooga, Tenn., they hit a Dollar Tree, then a Walmart, a Staples and a Home Depot. At each store, they cleaned out the shelves. Over the next three days, Noah Colvin took a 1,300-mile road trip across Tennessee and into Kentucky, filling a U-Haul truck with thousands of bottles of hand sanitizer and thousands of packs of antibacterial wipes, mostly from “little hole-in-the-wall dollar stores in the backwoods,” his brother said. “The major metro areas were cleaned out.”
How would (ii) be a profitable activity if buying in bulk wasn't creating artificial scarcity? I mean, I guess you could argue that the scarcity isn't "artificial", but like, when someone is literally buying more hand sanitizer than they could possibly want to actual use themselves, that seems pretty artificial to me.
This is false. We are seeing artificial shortages due to hoarding that has already occurred. Higher prices would encourage hoarders to profit from their hoarding. I think it’s fair for people to stock up on a few weeks to a month’s worth of food and toiletries to avoid unnecessary trips to the store until they need to stock back up again, but if a hoarder bought way more than they’ll ever need and they can’t profit by selling their wares at higher prices, then they might as well just give them to those in need, or be left with a lifetime supply of toilet paper occupying their guest room.
The stores will restock. This is not a shortage due to production deficits. This is just people taking everything off the shelves as soon as they are restocked. These stores are just going to keep restocking and the panic buying will subside.
You neglected to mention that demand is increased. If it wasn't, then people would be hoarding lysol wipes and reselling them year round. But they're not, because it only makes sense when demand has increased. The lack of correct pricing by the stores is incentivizing hoarders, because, given the increased demand, they can make a profit on the difference people will buy it at vs the difference that they can acquire it. The stores should be pricing in this increased demand.
If this is indeed a case of people "creating small niches of artificial scarcity so that they can profit", then I would like to hear your explanation as to why they aren't doing it with toilet paper all the time. Why can I ever buy tp in the stores? Shouldn't a hoarder have taken it all and is charging double somewhere online?
There's two kinds of hoarding happening here: fear-alleviating and profit-seeking, which allows the profit seeking form of acquisition to be possible. Several weeks ago, it wouldn't have been feasible for someone to scoop up the entire market. Profit-seeking acquisition is however both a self fulfilling prophecy for the fake headlines about insufficient production, and a means by which the people seeking these products to alleviate fear have their fears justified.
So is your solution "good on them, they're taking advantage of people's fears to help make the rumors true?" Just what price do you think toilet paper should be right now in stores?
Production and logistics have gotten more expensive. That has happened economy-wide, and will only get worse as the pandemic exponentiates. They’ve also become less reliable, which is why we have hoarding.
The purpose of price spikes is to incentivise production, to create slack in the system. (It also reduces the quantity demanded. Toilet paper at a 100% premium doesn’t do much to someone purchasing a normal amount. But it is material at hoarding volumes.)
One could say “we don’t want more price discrimination.” But that is a choice to prefer shortages over price increases. (Which is fair.) If I have a warehouse of toilet paper, I am incentivised to ship it to Texas or New York over California. (Counterpoint: low income consumers there are going to face pressure to use alternatives.)
Bottom line: these are not costless policies. (That doesn’t make them bad per se.)
At present TP demand is simply higher than normal (from panic) and manufacturers are having to scale up. This is all avoidable.
https://www.forbes.com/sites/amyfeldman/2020/03/12/how-kochs...
Except we're not really limited to only two options. Rationing might be an unpopular option, but it works just fine.
It's not like it goes bad (on a meaningful timescale); it'll get used eventually.
This situation is just as bad for the manufacturer as it is for the consumer.
Stock it somewhere, and release it gradually over the following months, perhaps at a loss. Some hoarders will actually stock it as a reserve for the next emergency and brief price spike, which is socially beneficial behavior. Think of it as a kind of insurance.
This would be more of a problem if we were talking about perishable products, but we're not. Toilet paper and personal protective equipment (masks) are not perishable. Canned food and lysol are only mildly perishable.
And if there are, it's too soon to feel the impacts.
And who knows how long it takes for TP to switch from commercial/industrial sales to residential sales. People are spending far more time at home instead of work/school/malls/restaurants/vacations.
But if Chinese pollution studies are to be believed, we could be feeling a lot of shortages over the coming months.
I'm not worried TP, but I am about pharma APIs.
Does this double, triple or quadruple costs? Likely not. Yet costs do increase, unless the manufacturer does not increase production capacity to match demand. In which case supply dwindles to zero, with predictable consequences.
The point is: No factory or service provider operates with 10x production capacity they can turn on at a moments notice, that would bankrupt any business instantly.
Perhaps the law we need is one to control hoarding behavior or the rate of change. With that you avoid shocking businesses with unreasonable step changes in demand.
You know what would control hoarding? Higher prices.
Aside from an authoritarian system of governance where all purchases are tracked, and one must only purchase their "allotted" amount of goods, how exactly would one control hoarding?
i hope you are not proposing such a dystopian future.
What options do they have? Hiring new employees requires training, and that takes time. Meeting demand quickly requires a significant increase in payroll per unit produced, so why shouldn't they be able to charge more? What incentive do they have to increase their costs for a diminished return?
[1]https://www.tsheets.com/resources/overtime-laws-california
There has been a lot of strict adherence to ideology in spite of critical thinking and logic going around lately.
Both of those parties are equally incentivized to produce stock and sell it if the price goes up. From the point of view of a potential buyer, toilet paper straight from the factory, and toilet paper from the guy next door who bought some ahead of time are equally good.
> This is a case of consumers attempting to create small niches of artificial scarcity so that they can profit.
To a very good approximation, the marginal impact of any hoarders on the scarcity of a product is zero. Hoarders are not trying to drive scarcity themselves, they are trying to buy a product now because they think the price will rise, but they're not trying to make the price rise by buying it. The distinction is important!
> The price gouging law is not bringing toilet paper to levels where the producer of the product is taking some kind of operating loss or even reduction in profit of any kind.
This completely ignores the fact that the cost to produce a product is not a fixed amount, but rather that higher prices induce producers to make more product sooner.
Here's the crux of the issue: when supply is judged to be sufficient, nobody will hoard. When the supply of an item in the short term is in doubt, one of three things happen:
0) The price does not change, but the item goes out of stock. Some proportion of people are unable to procure the item, independently of their need for it.
1) Hoarders step in and cause the price of an item to rise. The higher price means that those who demonstrate a higher desire for an item (by their willingness to pay) end up getting it. The hoarding profits are a charge to the rest of society for a more efficient distribution of the item compared to 0.
What bothers people here primarily is that hoarders made money while everyone else is suffering.
2) The government steps in and does the distribution directly, e.g. via rationing. Here, the government decides who needs the item the most.
> What bothers people here primarily is that hoarders made money while everyone else is suffering.
No, what bothers me is the assumption that "higher desire" means "more willingness [and ability] to pay," and that "more efficient" means "assigned to the people with higher desire." For reasons of life and death (which I, personally, find more important than the principle of a free market), I think a "more efficient" tool should be one that distributes to people with higher need, and need is generally not correlated with ability to pay. It may even be inversely correlated: I as a tech worker can just stay home for weeks, and I haven't needed a drop of hand sanitizer. Someone who drives buses or makes hamburgers can't do that and must be out in the world for their job, and their jobs pay them a lot less than my job does.
So, government rationing would be an "efficient" solution in my definition, yes, but there's a milder option here: use the government's influence to artificially prevent the price of the product from rising. Then there's no incentive for people to buy large quantities with the purpose of reselling it, and it's more likely that everyone will buy the small amount that they need.
This is pure ideology. Do you have any evidence that a single person buying 10,000 masks from every hardware store in an entire state has no marginal impact on the scarcity of a product? Basic math would suggest this is not the case.
Are you sure? https://www.nytimes.com/2020/03/14/technology/coronavirus-pu...
"Mr. Colvin said he had posted 300 bottles of hand sanitizer and immediately sold them all for between $8 and $70 each, multiples higher than what he had bought them for. To him, “it was crazy money.” To many others, it was profiteering from a pandemic."
> This completely ignores the fact that the cost to produce a product is not a fixed amount, but rather that higher prices induce producers to make more product sooner.
How will they make more product sooner? By expanding their businesses - making new factories, procuring new manufacturing machinery, hiring new workers? What happens when demand reduces, and they're back to not only having a normal amount of demand, but having that further reduced by the glut of supply - supply of a nonperishable good in particular?
We have certainly fallen back on rationing during times of emergency in our society - even here in America. If it comes to that, I know many people will find it distasteful, but your point of:
> The higher price means that those who demonstrate a higher desire for an item (by their willingness to pay) end up getting it.
Is unfortunately the truth (though it's interesting that you chose to phrase "ability to pay" as "willingness to pay" - that discounts the fact that many people have a high desire for these items, but could be forced to choose between them and other items needed for basic survival), and left unchecked it will result in a pretty quick reversal of the "rising tide lifts all boats" argument for Capitalism if this situation continues long enough. It'll be pretty hard to argue that the free markets help all Americans when only people who can afford to do so can wipe their ass, or have access to basic health necessities.
So are you suggesting:
- I create a toilet paper cartel with all my buddies
- we hit surrounding area grocery stores with surgical TP buying
- Hoard til prices rise
- dump on muppet consumers
- profit??
this is ridiculous
So it seems from reporting that n95 masks are NOT being made in sufficient quantity for healthcare workers - let alone everyone.
http://www.startribune.com/3m-can-t-confirm-pence-comments-a...
https://www.cnbc.com/2020/02/28/us-mulls-using-sweeping-powe...
If the people want to hoard toilet paper, who are we to deny them?
Literally any exasperated parent who has to deal with little children having a tantrum because they can't get what they want.
Yes, that sounds harsh, but it's exactly how this works. Your statement is simply saying that society - you, me and everyone - should obediently and without criticizing enable those who can't cater to their own emotional needs; those who don't know how to deal with their own drive towards self-gratification; those who haven't learned to not indulge in their own irrational fears.
People don't need toilet paper, they need to talk and understand that hoarding is a dysfunctional way of approaching their own fears about the future. And that hoarding - ultimately - is a self fulfilling prophecy as it puts unnecessary pressure on supply chains and creates even more unrest and fear.
That's why your comment is not constructive nor even remotely funny.
If people want that much toilet paper, the only solution that's going to satisfy them is producing all the toilet paper they want. Society is just an aggregate of people, and if enough of them want for whatever reason a shit-tonne of toilet paper, it would be doing them a disservice to stop the market from giving them what they want.
Also, price-gouging laws do not "stop the market from giving them what they want." If anything, price gouging does - if someone who has $100 in savings wants a year's worth of toilet paper, they're less able to successfully get it if the market can run unchecked. It's true that an unregulated free market is good at getting products sold at the best price for the sellers - that's very different from giving people what they want.
And I have one anecdatum: I was going to buy TP myself -- not because I hear "pandemic" and my thoughts immediately turn to my anus, but simply because it was getting to be time to reorder the ol' 48-roll brick. But because of this situation, my usual seller was out of stock, and everyone else was in fact, price gouging. So I'm just going to wait. I'll wipe my ass with my hand before I pay those prices. That's the thing, we're not talking penicillin here - you could permanently do without TP. I'll spare you the specific details of how. But one of the things you would need is bleach, which come to think of it, is probably also covered under this anti-price-gouging order, so hey, thumbs-up emoji!
"Vancouver couple exploits pandemic by hoarding Lysol wipes and charging double to resell them."
https://www.thestar.com/news/canada/2020/03/12/were-hustlers...
They are not raising prices to produce more, but just hoarding and then reselling it at higher prices.
"Price Gouger Unable to Sell 17,700 Bottles of Hand Sanitizer after Amazon Crackdown"
https://www.nytimes.com./2020/03/14/technology/coronavirus-p...
aren't they doing a public service here? I grew up in the shortage driven economy of USSR and have the hate to speculators and price gouging ingrained into my brain with the milk of the mother, yet hear me out - the consumption of the Lysol wipes has increased while the production stays pretty much the same, and the producer and big distributors and retailers aren't willing to increase the price while the price increase is really necessary to adjust/optimize for the new equilibrium between the new increased consumption and the same production levels, otherwise there will be shortages - similar to CAP theorem you can have either price control or availability (in my experience USSR with price control and total shortages and later, in 199x, Russia with freed prices and immediate availability of everything are direct experimental confirmation of that - you had to see how sausages and everything else magically appeared on Jan 1, 1992 in the just yesterday empty stores, granted it was 3x of the yesterday's fixed price, yet it was really available at that 3x price while yesterday at that nice 1x price it just wasn't there). Thus the price gougers like that couple de-facto do necessary job which the producers/distributors/retailers aren't willing to do.
Remember that the first priority of any government is to keep itself in power. Governments that don't accomplish this are no longer governments. Efficiently allocating goods is a secondary consideration that helps them achieve this, but if doing so means they end up with a revolution or rebellion anyway, it wasn't very effective.
The markets will respond far faster with supply than setting price ceilings and fining random opportunists will.
So few people question whether it will actually work in the real world before asking if in an ideal scenario it is an effective idea.
I mean what’s going to happen next time? Are they going to lock up all the TP and ration it out on first signs of any sort of epidemic or other causes or panic? Because that’s when the hoarders and grey market guys were already stocking up.
In this case it's arguably something desirable, as the most at-risk group, the elderly, on average are much wealthier than young people. Someone over 80 is around 100x more likely to die from the virus than somebody under 40.
https://www.nytimes.com/2020/03/14/technology/coronavirus-pu...
Banning that is not going to have any effect on production.
And this is an order on gouging, not price fixing.
This may be due to the fact that the retailers are heavily threatened by government action, so they take no action to increase prices.
Contrast this with the must-have Christmas toy, which may otherwise be seeing similar unanticipated demand and suddenly the same retailers are incredible pricing experts.
The factories will need to maintain long-term relationships with these retailers and they may also have similar threats from government action.
More likely is that whatever slack there is in the supply chain will be exported to countries which have no such price control policies, because price-control policies do not address the underlying issues of supply and demand.
Really? How about longer shifts, double shifts, weekend shifts? If you could suddenly make twice the profit on your product you would figure that out pretty quick! If you can't make any extra profit, why bother?
In a pandemic, prices go up, rightly or wrongly, because there is an increased demand. This price scales as the difference between supply and demand grows, in order to decelerate how fast the shortage occurs relative to the speed of creating the good. The price ceiling just means the shortage happens immediately.
* https://www.nytimes.com./2020/03/14/technology/coronavirus-p...
Manufacturers producing enough quantities to sell is not the issue. The assholes that swoop in and buy out all the stock in a store temporarily to quickly turn around and sell the items for much more are doing the gouging. It's like going to the gas station right after a refill with a big-rig tanker during a time of high demand, filling up all the gas from the station, and then sitting next to the now-empty gas station all day and charging people 500% more for gas.
That is why stores are now implementing quantity limits for certain supplies, so people don't just hoard them for profit and to deny everyone else access to buying the supplies.
You can still try to argue that it's economically reasonable to reward people for being in the right place at the right time (to incentivize people to ship goods around etc.), but that's a very different argument from whether companies are able to fund increases of production.
The day congress declares war on Iran, if you significantly raise fuel prices at your gas station but the wholesale supply hasn't changed, you're generally trying to take advantage of the consumer's fear.
We're for some reason cool with this in the financial markets, but for tangible consumer goods like food and fuel it's (rightly) considered predatory and criminally anti-social. Unchecked gouging can lead to real and dangerous social destabilization.
https://leginfo.legislature.ca.gov/faces/codes_displaySectio...
"While the pricing of consumer goods and services is generally best left to the marketplace under ordinary conditions, when a declared state of emergency or local emergency results in abnormal disruptions of the market, the public interest requires that excessive and unjustified increases in the prices of essential consumer goods and services be prohibited."
Emphasis mine. This definition still allows producers to pass on increased costs, as long as they are not excessive and unjustified.
They forget to mention that the marketplace is highly optimized at the foundation to make this bullshit.
There’s no open marketplace. The government protects concepts like inflation which is the deflation of buying power of the masses to prop up the power of aristocrats.
I have zero qualms with government stepping in to actually create some pricing competition.
Financial “value” is not a property of an objection reality. It’s a human ideology. No one in economics disputes this.
And somehow we’re convinced old gits dumber than us, outnumbered us have sold us on truth of markets.
They pray on confusing and controlling our innate behavior to model our future. “Oh guess my model will be these cube walls forever.”
And I’m talking specifically about the bulk producers of basic human needs, food, material supplies, medicine.
How shallow and self aggrandizing America as a culture is is on display right now.
A weak ass people who coddle old gits because they can’t source local TP, and toothpaste?
The people are so incapable of absorbing a true calamity in this nation is frightening.
Not subjective is exporting to Japan.
I think this makes sense.
It would definitely stop people like this guy [1] going out and cleaning all the local stores/rural stores and mom and pop outlets of cleaning supplies, then selling the stuff on for a huge profit...
[1] https://www.nytimes.com/2020/03/14/technology/coronavirus-pu...
Someone’s going to get it. I’d rather it go to those paying attention and willing to put in the work to get it to where it is most needed.
Might work okay in China, where the government can e.g. command factories to switch to producing masks, but it means American factory owners won't have any incentive to switch over to producing them.
Price gouging is not an efficient market result for anyone - the goods aren't actually, in real terms, worth the temporary price (the costs of manufacturer's switching over production is going to wind up much higher then any profit they can make once they're tooled up) nor does their value represent efficient allocation of resources - the guy with 11,000 bottles of hand sanitizer has no use for them, outside of the extremely limited window of people panicking due to uncertainty.
But really, whether anyone believes this can be viewed through a very different lens: multiple times in the past week, US exchanges have ceased trading due to automatic circuit breakers from 7% drops in the market. Surely if the market is all knowing we shouldn't trigger these mechanisms and instead just let the invisible perfect hand let people sell stocks freely. After all, if we don't allow sudden plunges, what incentive will there be for investors to properly allocate their risk in the future?
But, no one's making that argument. Nor is anyone questioning why it was suddenly urgent that the government put $USD1.5 trillion of liquidity into the market.
If the demand runs high enough for long enough, it wont be an emergency, and emergency measures don't apply.
The gain is personal, the harm is social, this is ethics 101 and solipsistic pseudo-libertarion reasoning doesn't make it right.
Basic economics is solipsistic pseudo-liberation reasoning now?
(I expect the goodwill would outweigh the costs and any "foregone" profit)
Not imposed by the government, not socialism, just good business.
These types of situations are textbook explanations for WAR PROFITEERING (except we are in a crisis instead of war).
Meh. I don't think it is the same thing at all. There is no shortage of raw materials or of labor (as in war time).
There is an increased demand (irrational or rational doesn't matter). Best way to decrease demand is to let prices rise. It isn't really any simpler than that.
If politeness or customs or laws prevent the price from rising while demand continues to rise then the outcome is 100% expected: shortages where the product isn't available for any price.
It is our own mis-placed disdain for surge pricing that is creating the shortages.
Case in point: I luckily found some hand gel still for sale online. Probably the very last one around here. So I stocked up - not resale quantities (thought it would have been trivial) but definitely more than I needed - something like 10 pieces. Why? Because the price was low and I'm doubtful I'll get to see any more this year.
If the price had been even slightly elastic, I wouldn't have bought 10 pcs for $10 each. I would have probably spent about the same, and gotten 2 or 3. Even better, I would probably still be able to get it from the groceries store, without any shortage - and buy just one as needed.
So we have two scenario: if the prices stay the same some people stock up early, and most are left without. If the prices go up proportionally, we end up spending a trivial amount more (let's be honest, spending an extra $7 on hand gel is not a tragedy) but we have no supply problems. First because there is much less stocking up, and then because everybody is incentivised to produce and sell more.
People are strange - the fact that there was a global pandemic coming at us was pretty obvious as of early march, but it was this weekend that everyone decided to panic? It's not as though this were a hurricane that just landed on us by surprise.
I fully support the price gouging laws - it discourages these yahoo's from buying up all of the supplies and sticking it in their garage and depriving people over the weekend who might need a container.
Then why do we need any price-gouging laws? Who is harmed without them, if the supply remains intact?
Human behavior doesn't make a lot of sense, but up until a few days ago, the media and the federal government in the US were completely downplaying the seriousness of Covid-19. Many of us who have been warning our close friends and family about this for weeks have been assumed to be paranoid or crazy, but actually we learned this week that the media and government were intentionally downplaying it.
If everyone does that at the same time, you'll have a shortage.
One thing that might limit the shortage is higher prices, as it makes people purchase less, and incentivizes production and delivery.
One thing that most definitely will not help the shortage is limiting the price increases (i.e. price gouging laws).
1) be pleased that we haven't let price-gougers achieve regulatory capture yet
2) be frustrated that the predatory hospital/insurance ghouls have not been displaced by Medicare For All or an equivalent like they have in most other civilized nations
The hospital has a legal team. Some jerk who's re-selling hand sanitizer at 5000% markup does not. They both deserve to be gone after but it should be obvious why the state prefers the latter.
One reason they don't do this is because of the attitudes illustrated in the comments here. People irrationally believe that surge pricing in this case is wrong and the negative response by their customers outweighs the benefits of surge pricing. I believe that attitude about surge pricing is wrong and it is one reason why we end up with shortages. It is a terribly self-defeating attitude that exacerbates the situation.
Yes - this sucks for someone who really wanted toilet paper that day, but at the same time it ensures more conscientious spending where absolutely required. I usually don't check prices when I shop for groceries, but if TP was $20 per roll id probably actively decide to not buy any that day. Having this kind of damping from a price-demand perspective could really help to stabilize the availability of goods in retail environments. I can understand how customers might not like this, but if situations are dire, I think we should consider at least being able to throw some sort of switch to enable this mode of operation during emergencies.
https://www.nytimes.com/2020/03/14/technology/coronavirus-pu...
I'm sure in terms of overall numbers the vast majority of people who are panic buying aren't doing it to profit, but it only takes a couple of jackasses like the ones described in the article operating at the scale they did to cause real problems.
By definition capitalism is about making a profit. Sell things for as much as you can, and win.
I find it fascinating how where there isn't a "crisis" then maximizing profit is just what we're all supposed to be doing, and we accept it but somehow in a "crisis" it's suddenly evil and horrible.
Suddenly capitalism itself starts to feel mighty immoral, doesn't it?
As with all moral issues, it is difficult to come up with an objective distinction between wrong and right. I tend to rely on Kant’s categorical imperative: Would society be harmed if everyone behaved in this way? In our situation where hoarders are attempting to profit from a crisis, I believe the answer is clear: It’s immoral.
If, under normal market conditions, producers already make X amount (of , say, toilet paper) due to Y demand at price Z, when the demand spikes to 2Y, if you can produce and sell 2X goods at the same unit cost, you can double your profit without raising the price at all.
One might argue that in order to rapidly increase production capacity, the unit cost will rise as well. But that doesn't necessarily mean that you have to allow prices to rise. As long as the extra investment allows you to produce and sell enough units so that the extra profit is greater than your cost, the incentive is still there. And that's ignoring the fact that a price cap doesn't have to fix the price at current levels - it can limit the increase to a reasonable amount.
If that switch can be done for under the price cap, then the price should remain under the price cap anyway due to competition. If it cannot, then shortages will result.
This doesn't accurately reflect how the cost would scale. X isn't easily adjustable - it reflects annualized wages, depreciation of production line that is sized for production amount X, etc. Equipment sitting idle is wasted money, so production lines operate close to maximum production already (or at least nowhere near half capacity, that would allow 2X production)
The problem is buffering. Normally, buffering happens within the supply chain -- the back rooms of stores, loaded in trucks, warehouses, distribution centers, and the factories themselves. Now, we are telling everyone "buffer at home so you don't need to go out so much". But the problem is, buffering is much less efficient at the end of the chain, so you need to buffer a lot more. That's causing a short-term strain on production and distribution.
Blaming selfishness or gouging probably doesn't do much to help this problem. My guess is that the biggest problem is the discrepancy between how much stuff would be needed to buffer within the supply chain versus how much stuff is needed to buffer at the end of the supply chain (i.e. at home).
Worse, because it's a temporary buffering problem and there's no real increase in consumption, there's little incentive for production to increase now to alleviate it. Any increased production/distribution now just means less demand later when people start to work through their caches at home (and stop buying for a while).
So the only way to alleviate this is to allow the prices (that manufacturers charge) to rise, which will give manufacturers a cushion against the inevitable slump in the future. That's not very popular and not worth the brand damage, so it won't happen.
The good news is that I don't think this will last more than another few weeks. Gougers will stop buying at some point because they don't want to get stuck with a huge supply of toilet paper and no channels to sell it. And the home caches will fill up.
EDIT: this analysis has nothing to do with things like facemasks, where consumption has dramatically risen.
But no increase over 10%? That gives producers very little margin to work with. (10% is the rate set in the law. See the link.)
https://www.econtalk.org/munger-on-price-gouging/
It’s very entertaining and enlightening.
There's a similar law in California that allows individuals to sue businesses who offer you a contract that forbids leaving negative feedback on review sites. We had a garage door company offer us a contract that included such a provision. We didn't sign it, went to court, and quickly got a judgement for $2,500, which they paid.
(Here's information on that law:)
https://racohenlawfirm.com/fines-for-trying-to-stop-bad-onli...
“However, a greater price increase is not unlawful if that person can prove that the increase in price was directly attributable to additional costs imposed on it by the supplier of the goods, or directly attributable to additional costs for labor or materials used to provide the services, during the state of emergency or local emergency, and the price is no more than 10 percent greater than the total of the cost to the seller plus the markup customarily applied by the seller for that good or service in the usual course of business immediately prior to the onset of the state of emergency or local emergency.”
I am glad they included this language, even though it is a bit sloppy. What I am referring to is that yes, costs can increase dramatically during an emergency, however, the “markup customarily applied” could also change in dramatic ways.
One of the aspects of the theory of pricing is to include in the equation variables to address support, business continuity, expansion, disruptions and other “nonlinear” factors.
In an emergency what might have been simple could become complex. This means it might be impossible for a vendor to maintain an ongoing supply or continue to offer services. And, given the current reality, if the consequence of providing the goods or services could be loosing your entire staff to a quarantine, your ability to maintain a supply might require a very different approach to pricing.
Given the severe consequences, this language could cause vendors to avoid exposure for fear of being destroyed by an uninformed claim. Which means supply would contract and prices would explode.
That said, the guy buying water at Walmart for $1 to then sell it for $5 should get nailed to the wall with rusty nails.
But, here in CA, on the other hand, when a House (something far more crucial to people's lives), costs 800,000$ instead of 200,000$, that's okay (at least with the vast majority of voters).
I should mention the reason for 1 and the other are completely different. The soap, is merely due to the seller, wehreas the housing shortage is a political choice voters agreed to.
Even though I stocked up myself, I feel like shortages of food and general supplies are going to be temporary. The immediate goal is to avoid having to go back to stores before everybody else figures out the new normal (eg don't fucking stand there coughing in the middle of the store).
Hand sanitizer/IPA seems easy to produce in industrial quantities, and it feels like that will sort itself out in a week or two.
Respirators/masks seem the only thing that are and will continue to be in short supply. But it feels like government (including health providers) is going to have to get them into everybody's hands eventually. But maybe that's overly optimistic.
What if I sell it to another middle man who also distributes and sells for 5% more?