Apple's product line is "simple" for marketing reasons. It's easier for customers to understand what product is right for them, then funnel them into configuration option trees. While limiting SKUs is still good retail practice (especially if you primarily sell through indirect channels), the ability for customers to easily understand your product portfolio is what's really important.

I do agree that they have slipped in this area, though I think it's an inevitable consequence of being a trillion dollar company. Apple was only able to become a trillion dollar company because their marketing and operations were easier to manage, and companies in a market-leading position typically grow until the point their size overwhelms their ability to steer the ship.

Except they still offered options, but without modularity, so you had more SKUs to track in your logistics - you still need to track the parts you solder down, except now instead of shipping a base system and being able to make a "CTO" version, or just let authorised resellers with authorised service points apply the right parts, you need to wait till a whole extra SKU gets moved through thousands of kilometers of logistic chain for your one tiny order.

Maybe the experience in USA with Apple Stores is different, but when forced to buy a Mac by work recently I had to deal with some ridiculous wait times just for asking for 32G ram.

Minimizing SKUs was the Jobs way. I’d say Apple has since then taken very different approach. Just check the number of iPad and iPhone variants.

> One way Apple has become a trillion dollar company is by minimizing skus.

One way. The other is, if your computer breaks you either upgrade or spend a lot to have it repaired by Apple. There's no downside in using non soldered down ram and storage, it's just the nth lock in strategy.

The thing about that is they could minimize SKUs even more by providing socketed ram and storage. The permutations of that are much more numerous than adding a touch bar vs physical keys option.

Removing the touchbar has a material financial impact to Apple? We're talking about a CNC machine here, that's how they carve out the aluminum chassis. It would literally involve them carving out less aluminum from the block, because the touchbar would no longer be needed.

Quality problems? You mean like the over-engineered keyboard they've had issues with for three years?

Some decades longer design patterns are battle tested/aren't broken, yet Apple continually tries to break them - thinness to the extent that they now solder memory/disk to the board, putting out a keyboard design that isn't sufficiently tested, and all sorts of Catalina issues that people have documented online.

One only needs to take a look at the press images to see that they remain soldered on - https://www.apple.com/newsroom/images/product/mac/standard/A... for example, there's just no space for SODIMM's to fit.

Really annoying they continue to do this, especially given they charge excessive markup on memory upgrades (2x32GB DDR4 SODIMMS average $250-300, Apple charges you $800 for 64GB of memory).

That is speculation based off the wording they used in the description. He reached this conclusion because it said RAM/SSD were "not user accessible" and they used to say "built into the computer" - no one really knows the answer. I imagine they remain soldered.

"The best keyboard experience just got better."