4 different types of iPods - Shuffle, Nano, Classic, Touch
3 iPhones: gen, gen-1, gen-2
3 laptops: Air, MacBook, Macbook Pro,
4 desktops: Mini, iMac, Mac Pro, XServe.
It was only the "Jobs way" when they were about to go bankrupt.
Anyway, You listed 14 unique devices. In the late 90s Apple probably had that many Performas alone, never mind everything else.
Now Apple has
iPod - 1
Watch - 4
Laptops - 3
Desktops - 3
Phones - 6
iPads - 4 (I left off the iPad before)
20 SKUs. Before they had 15.
But, the iPhone was crippled during the Jobs era because iOS had no frameworks to have multiple screen sizes.