Calling it "advertising" is a understatement here. You don't end up with the product just by consuming an ad.
My parents never wanted to install Chrome. They still ended up have it. It came with an update and they didn't uncheck a checkbox.
All their friends use Chrome also because of this despicable trick.
When this wave of bundled malware behavior by Google started and I had to uninstall it all over the people and family where I installed Firefox before, I stopped using it as a second browser too.
I whish someone would finally sue them for this. At least to give it the attention it should have.