Nowadays most developers comes from memory-managed languages => for us, C is a scary land where it's really hard to get things right when you don't have all the prerequisite knowledge (what's the stack ?) => the language is really old, you don't have all the fancy and useful tools and syntactic sugar (package manager, proper error handling, generics) => then we don't want to invest a lot of time to learn a difficult language that is so unproductive. => and even if we do out of curiosity, we'll most likely never feel confident enough to dig into an open-source project and contribute.
Rust on the other hand, is like C but with a personal IA assistant (the compiler) and all the syntactic sugar you're used to (and even more if you're not familiar with the ML family). That's what's attracting so many web developers to Rust !
In my opinion it means that, in a somewhat near future, the amount of potential contributors for projects written in Rust could be higher than for projects written in C. And those contributor are also likely to be more productive, thanks to the language features and tooling.