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Here are some comments and observations based on what we saw in the 2012 campaign. If we get started soon, we will be in a very strong position to execute well for 2016.
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Key is the development of a single record for a voter that aggregates all that is known about them.
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For each voter, a score is computed ranking probability of the right vote. Analytics can model demographics, social factors and many other attributes of the needed voters. Modeling will tell us what who we need to turn out and why, and studies of effectiveness will let us know what approaches work well. Machine intelligence across the data should identify the most important factors for turnout, and preference.
It should be possible to link the voter records in Van with upcoming databases from companies like Comcast and others for media measurement purposes.
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Quite a bit of software is to be developed to match digital identities with the actual voter file with high confidence. The key unit of the campaign is a "voter", and each and every record is viewable and updatable by volunteers in search of more accurate information.
In the case where we can't identify the specific human, we can still have a partial digital voter id, for a person or "probable-person" with attributes that we can identify and use to target. As they respond we can eventually match to a registered voter in the main file. This digital key is eventually matched to a real person.
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https://wikileaks.org/podesta-emails/emailid/37262#efmAC9AE0...
In other words: this will never, ever happen.
Not sure if the "may soon" part even applies now.
