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0 pointspdkl9510y ago0 comments

> If information by itself worked

There are two lessons we can learn form "information by itself doesn't sell $WIDGET". One is that properly informed people don't actually want that product, and the product should be changed or replaced to meet their actual needs.

The alternative lesson - which is unfortunately very popular - is that if people that are properly informed won't buy the product, then they should be kept ignorant and scammed into buying it.

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caskance10y ago

Or the reality, which is neither of those: people don't become properly informed when you present them with unprompted information. They ignore your pitch and move on with their life. You never reach the state where there are "properly informed" people deciding not to buy your product.

pdkl95OP10y ago

> unprompted

That's the problem.

> They ignore your pitch

Of course they do. An unprompted pitch is at best an annoyance and at worst some kind of scam. Why would you expect it to be well received after you wasted their time and energy?

> You never reach the state where there are "properly informed" people deciding not to buy your product.

Sure you do. It's why people pay for things like Consumer Reports - so they can get the information they need to decide if they should buy something. This isn't true in all cases, of course, but most people make informed purchasing decisions regularly.

Just note that they may disagree with you, even when you have the same facts. Situations and opinions are highly variable.

caskance10y ago

And Consumer Reports reaches about 7 million US households. Out of over 110 million. That's quite the definition of "most" you've got there.

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0 pointspdkl9510y ago0 comments

> If information by itself worked

The alternative lesson - which is unfortunately very popular - is that if people that are properly informed won't buy the product, then they should be kept ignorant and scammed into buying it.

0 comments

caskance10y ago

pdkl95OP10y ago

> unprompted

That's the problem.

> They ignore your pitch

Of course they do. An unprompted pitch is at best an annoyance and at worst some kind of scam. Why would you expect it to be well received after you wasted their time and energy?

> You never reach the state where there are "properly informed" people deciding not to buy your product.

Just note that they may disagree with you, even when you have the same facts. Situations and opinions are highly variable.

caskance10y ago

And Consumer Reports reaches about 7 million US households. Out of over 110 million. That's quite the definition of "most" you've got there.

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