> things like Consumer Reports
^^^^
If it wasn't clear, that was only one example. Every reviewer, search engine, friend-who-already-bought-one, and so on is a resource available to get information.
This is, however, straying from my point, which was: just because people aren't informed about your particular product doesn't give make it ok to try to trick them into buying your product with manipulative advertising, and throwing your pitch at someone unsolicited is still (at best) rude.