Problem: Sharing 3rd party content on social, despite relevance or value, does not yield a positive ROI for influencers.
Hypothesis: If an influencer had full-control of an interstitial ad space then they would be incentivized to share more 3rd party content
Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp)
Current Stage: Building case studies with highly visible social accounts with a focus on improving public facing UX.
Remote Team: 1 full-stack dev (Tampa, FL) 1 sales/hustler (DeLand, FL)
Kevin & ShowHN: We realize our website and dashboard need work, however, we feel improving our interstitial ad’s Atarimae Hinshitsu (function) and Miryokuteki Hinshitsu (enchantment) is paramount.
Any advice on demo UI/UX would be appreciated! Demo: http://lnkplg.co/RGPp
However, I think there might be a tiny bit too much friction in using it.
First, I have to remember how to get to your app again. Then I have to login. Then I have to paste a link in a box, & then I get another link that I take somewhere else.
I'm probably not going to remember your app until I'm about to post something into a social network somewhere else, & I'm not sure how much anticipated-friction I would tolerate in that situation.
Maybe a chrome extension would be neat down the road, or maybe if I could prepend something like <user-name>.plug.to/news.ycombinator.com/item?id=10063441
It's really interesting though! You should keep working on it!
We also have the chrome extension on deck ;)
So no major issues with the public facing UI/UX in your opinion? example: http://lnkplg.co/RGPp
UX/UI wise, the loading indicator at the top is good. The scrolling is a little laggy. I think it would be hard to read all the content and figure out what is going on in ~20 seconds.
usually the ads that you are normally shown are done by big news sites (example: https://hbr.org/2014/12/the-art-of-aggressive-social-sharing)
however when you use our software the people that are sharing the news articles or blogs can ad their own ad to get more value from sharing news/content to their audience on social.
When you say "it would be hard to read all the content and figure out what is going on in ~20s" are you referring to someone having to process to much info like the text at the top of the loading bar plus the advertisement that is being shown (like this donation page: http://lnkplg.co/RGPp )?
Maybe a solution would be to try and shorten the text describing the article that the user is proceeding to?
We are trying to incentivize sharing other peoples content as it pertains to your niche.
example: Hillary clinton (user) -> shares news article from Politico about her policies -> before getting to article you see a donation page.
(would look like this http://lnkplg.co/RGPp)
The url might be challenging for audiences. Is there a way to use our own shortners (ie mybrand.com/RGPp) so this whole service is white label?
We actually offer additional branding by being able to give you a custom sub domain to use on the interstitial page.
Branding example (nike): 1) on social media someone clicks ni.ke/hY7j 2) they are taken to the interstitial page which is neverquite.nike.com 3) then they can go to article or nike's site
Any other branding opportunities we might have missed?
The only alternative domain currently available in our public facing proof-of-concept is poli.link. You can sign up with this link to create an account using the poli.link domain: http://poli.link
In your HN comment you write "Solution: Embed “interstitial” ad space into 3rd party content (e.g. http://lnkplg.co/RGPp)" Perfect, write that on your homepage including the link.
Any thoughts on the interstitial experience?
What would you say is the hardest part about initially implementing this is?
We have a public facing product for our personal use and for quality feedback, like that from the HN community ;)
Finding users who will use this software in an quality manner is our main goal, showing that these interstitials can be used to add a lot of value (limited time offers, events, AMA's, periscope/meerkat notifications etc.)
Implementing this product is really easy because we are essentially a short linking service.
1) find a 3rd party article 2) designate what you want display (e.g. landing page, kickstarter page etc.) 3) generate the short link and share it
