Rights and freedoms that you can only exercise by giving up any semblance of normal life are no rights and freedoms at all. The idea that the moment you step outside of your home or go on-line you forfeit any right to the slightest respect for your privacy and we should just accept this is silly.
And if you think the only people who care are a few internet warriors, please consider the likes of Google's Glass and Street View, where some people have felt strongly enough about the invasions to resort to actual criminal violence in response, and some entire countries have clamped down on the surveillance in response to public concerns.
In any case, with many of these systems, we aren't talking about public information. We're talking about technologies that systematically abuse friendships and commercial relationships by getting one party to tell the technology operators information about another party without that other party's knowledge or consent and potentially even if that information had been given in confidence.