Since I can't reply to your reply I'm going to post here.
These problems are not mutually exclusive. They are all serious problems.
And you seriously think most people know what that stuff means?
"Oh! Gee thanks Microsoft. Record everything I type in the operating system to make your autocorrect better" or whatever the hell they do with it.
They absolutely do not then realize that when they named a file "my-pot.jpg" and then search for "pot" in Cortana (which is stored by the way.. even for local searches) that information could be used against them in the future.