Looks very similar to Cloudinary (http://cloudinary.com) which I use for my startup. The pricing at lower end of images looks better for Imgix but doesn't scale as well. Still, I think cloud-hosted image processing is a great service and I'm glad there is competition in it. It let us skip huge amounts of dev work related to constructing image pipelines and organizing assets: we pay $40 (plus more for some addons) and get a massive image layer. Imgix, Cloudinary, and others let you focus on the unique parts of your own software at a really good price.