I looked up some history behind Google+ on Wikipedia and it looks like Vic Gundotra was behind that (footnotes removed).
> His responsibilities as Vice-President of Social included Google's social networking and identity service, Google+. He is widely believed to be the man behind Google+, and was responsible for the controversial removal of social features from Google Reader. Apart from Google+, he is widely credited for his contributions to early versions of Google Maps (application) and Google I/O.
For it's time it was kind of the proto "news feed" for my group of friends.