How to Not Fuck Up Your First Marketing Hire (opens in new tab)

(jamiequint.com)

13 pointsmattangriffel10y ago6 comments

6 comments

5 comments · 1 top-level

vbnmvbnmvbnm10y ago· 4 in thread

I rate the following "skills" as dubious...

-SEO : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-SEM : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-Social Advertising : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-Analytics : Statistics usually skewed in favor of only the most brainless users, that do not understand how to block scripts or manage their cookies and sessions.

-Email/Push Notifications : Spam.

This kind of stuff is fluff and busy-work at best.

I'm sure there are plenty of graphs charting direct relationships between "x" and "y", in the land of "more is always better", but how many people does anyone know who's decision making has ever directly turned on one of these bullet points?

ckluis10y ago

You have got to be freaking kidding me? SEO’s the good ones are not saying I will rank this page better - they say we should do this, this, & that so we stand the best chance of ranking better. SEM’s have tons of math available to them to optimize and if the budget is large enough sophisticated software to help them manage complex groupings to better manage hundreds, thousands, or more campaigns.

Email - spam… dear lord I hope you aren’t a founder in a tech company I ever invest in.

vbnmvbnmvbnm10y ago

I am not freaking kidding you.

pc8610y ago

> Email/Push Notifications : Spam

Mind explaining this one?

vbnmvbnmvbnm10y ago

So, when unsolicited advertisements are delivered to a physical mailbox, generally, most people refer to those parcels as:

  "Junk Mail"

The electronic corollary for this "junk mail" is often referred to as "spam."

Marketing strategies, carried out by e-mail, especially when the conversation is not initiated by the recipient DO fit the description of unsolicited advertising. Thus: spam.

How confusing was that?

1 more reply

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6 comments

5 comments · 1 top-level

vbnmvbnmvbnm10y ago· 4 in thread

I rate the following "skills" as dubious...

-SEO : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-SEM : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-Social Advertising : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-Analytics : Statistics usually skewed in favor of only the most brainless users, that do not understand how to block scripts or manage their cookies and sessions.

-Email/Push Notifications : Spam.

This kind of stuff is fluff and busy-work at best.

ckluis10y ago

Email - spam… dear lord I hope you aren’t a founder in a tech company I ever invest in.

vbnmvbnmvbnm10y ago

I am not freaking kidding you.

pc8610y ago

> Email/Push Notifications : Spam

Mind explaining this one?

vbnmvbnmvbnm10y ago

So, when unsolicited advertisements are delivered to a physical mailbox, generally, most people refer to those parcels as:

  "Junk Mail"

The electronic corollary for this "junk mail" is often referred to as "spam."

Marketing strategies, carried out by e-mail, especially when the conversation is not initiated by the recipient DO fit the description of unsolicited advertising. Thus: spam.

How confusing was that?

1 more reply

j / k navigate · click thread line to collapse