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A classic example would be if a road is severely congested, and satnavs started advising drivers to take an alternative, smaller road, if too many people get the same advice that road will then end up even more congested and delay the people who followed the advice to change routes even more.
http://www.jstor.org/stable/42747332?seq=1#page_scan_tab_con... is a good starting point if you are interested in reading more about this area.